Boosting Sales with Increased Customer Confidence

The Challenge

The client, with $20 B in revenues, over 100,000 employees, and 235 manufacturing locations worldwide, offered a wide range of products across industries. SLK had previously implemented a self-service module that helped the client’s end customers to configure complex products online before purchasing them. However, customers frequently second-guessed their configuration and sought the sales team’s intervention to help make their purchase decision. This lengthened the sales cycle exponentially and kept the internal sales team occupied, resulting in unnecessary delays and decreased customer satisfaction.

End customers wanted 3D visualizations of their configured products to evaluate them before making a purchase. Rather than create a resource-intensive process that relied heavily on experienced engineers, the client decided to extend the self-service module SLK had previously built.

The Solution

SLK partnered with the client to simplify the purchase process using a web-based, scalable product configurator with 3D visualization capabilities that could render the output that customers required with little to no human intervention. This immersive experience puts customers in the driving seat with its e-commerce functionality and easy-to-use interface.

Client provided the existing 3D engineering drawings of their products which SLK’s platform converted into web-ready files that can be rendered without any requirement of a plugin. With an onetime easy mapping of configurable options to parts and assembly points, Client was quickly able to host 3D product configurator. Then, as customers configured the product, the system would render 3D product visualization, ensuring that customers had an in-depth view of their configurated products and could make a purchase without hesitation.